Alphablocks is a growing media and educational brand, predominantly known for its award-winning shows Alphablocks and Numberblocks. With recent 'Blocks' shows Colourblocks and Wonderblocks now added to the roster, and with both digital, merchandise and licensing programs growing around the world, we are looking for a highly organised Brand Lead to join our team.
Reporting into the Editorial Director and alongside the Managing Editor, you will be instrumental in overseeing global content for our leading preschool education brands across the “Blocks” shows. You will partner with in-house teams to develop and deliver engaging brand content and documentation, develop effective working processes and play an active role in communicating out to shareholders, as we grow the brands across key categories and regions globally. You will work with the editorial team to ensure that brand identity and values are adhered to around the world across all activations.
We are very happy to discuss flexible, hybrid and remote working options for all our vacancies. This opportunity is being offered on a permanent contract, and the successful candidate must be based in the UK.
Day to Day:
- Support the Editorial Director in leading the Brand Editorial team and ensuring Alphablocks Ltd.'s commitment to educational impact, creativity, and global brand leadership. Together with the Managing Editor, cover for the Editorial Director when needed.
- In partnership with Blue-Zoo Licensing, engage global partners, aligning internal and external teams on brand activations.
- Support Retail activities and opportunities as needed, working closely with the Blue-Zoo Licensing team.
- Proactively communicate with all internal teams, production, broadcast, digital and licensing, to ensure up to date cohesive brand information is always available.
- Proactively communicate and build great working relationships with Blue-Zoo Licensing, supporting their product development and engaging them with new developments across our brands.
- Work with the Managing Editor on the creation of brandtools, guidelines, toolkits, and activations to support commercial and marketing functions globally. Oversee execution of brand materials on schedule, within budget, and to a high standard.
- Alongside the Managing Editor, curate and capture all brand knowledge, building an internal library of brand-related information, educational understanding and brand lore.
- Work with our extensive library of images/assets and source new assets when required from our animation partner Blue-Zoo to support licensing, brand and marketing campaigns.
- Alongside the Managing Editor, work on editorial projects, using the rules we have in place, and apply this understanding to all content, balancing educational best practice with all the brilliant fun, humour and excitement that is core to the 'Blocks’ world.
- Know our brands and educational aims inside out and assist the Editorial Director and Managing Editor in embedding this knowledge, creating training resources, training internal teams and supporting external stakeholders, to ensure that all activations fully align with brand guidelines.
- Track industry trends, educational developments and competitor products to inform content, brand strategy. Work with key stakeholders to gather information and feedback on brand assets and use insights to enhance future materials.
- Assist in sourcing new assets, when required, from our animation partner Blue-Zoo to support licensing, brand and marketing campaigns.
- Research and understand educational curricula for the global market, in order to assist with development of new series and products.